To commemorate its 5th Anniversary in India, the cosmetic brand Kiehl’s partnered with actress Neha Dhupia and Teach For India to establish ‘Kiehl’s Gives’ – an ongoing global initiative to promote philanthropy. For the first time in India, the brand retailed a special edition of their Ultra Facial Cream – the world’s favourite moisturizer –100% net proceeds from which (up to INR 7,00,000), will go straight to Teach For India in February 2016 to educate underprivileged children across the country.
Actress Neha Dhupia was a proud partner of the collaboration and we got a chance to speak to her about the Teach for India initiative and the importance of educating young minds in India. Here’s what she had to say;
Kiehl’s, along with Teach For India and Neha Dhupia, wants to bring an end to India’s educational crisis. In India, according to Teach For India, 90% children start school, 58% drop out of primary school and only 10% finish high school and go on to study in colleges across India.
“Teach for India tirelessly works towards bridging the gaps and challenges that underprivileged children face in education. Supportive partners like Kiehl’s share our passion for improving the lives of these kids, and fostering optimism and making education a human right,” says Neha Dhupia.
The special edition designed bottle echoes with Neha Dhupia’s sentiment to “give where you live” to eliminate educational inequality in India. Purchasing 10 jars of Kiehl’s Ultra Facial Cream will help bring excellent education to 1 child in a Teach For India classroom for 1 year.
The vision for this vibrant bottle label has been a collaborative effort between Neha Dhupia and the children from Teach for India. Colourful butterflies take to the skies in the same manner as children live up to their full potential – charting their distinctive journeys to success and happiness.
“Kiehl’s has a long-standing heritage of working to further the cause of children. In our completion of 5 years in India, We are proud to continue this important philanthropic work with Teach For India, an effective, on-the-ground, organization built on the foundation that every child has the right to get an education and that all children deserve a future. Thank you Neha Dhupia and our Customers for helping support this wonderful cause” says Kiehl’s India General Manager Smira Bakshi.”
